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企业宣传片拍摄需要遵循的法则

一条企业宣传片广告片的成功,是否有规律可循?特别是创意完成后、制作开始前,能否预见到它的效果?客户、策划公司和制作公司一直在探寻。说白了,就是:在投入一定的资金进行拍摄制作,并将以更大的资金实施投放之前,有没有一套标准、一套法则,来检定我们的创意?使得将要面世的广告片最大限度地达成实效,少走弯路,少花冤枉钱。
 

企业宣传片拍摄需要遵循的法则

双赢彩票计划        FAZE1:RANGSHOUZHONGGANDAOZHENSHIKEXIN

双赢彩票计划        BUGUANWOMENDUIZIJIOUXINLIXUEGAOCHULAIDEGUANGGAOPIANDUOMEZHONGAI,ZAISHOUZHONGKANLAI,NEIZHIBUGUOSHIZHONGDUOGUANGGAOZHONGPUTONGDEYITIAOERYI。DUIYUGUANGGAO,XIANZAIDELAOBAIXINGSHIDAIYOUSEYANJINGDE,HEXINWENTIJIUSHIXINRENWEIJI——BUDAXIANGXIN、PANIPIANTA。ZENMEBAN?LIANGFANGMIANXIAGONGFU:

     YISHICHUANSHUDENEIRONG(SUQIU)YAOTOUZHEZHENSHIKEXIN,BUYAOCHUIXUKONGFAN,BUYAOSHUOGUOTOUHUA。BIAOXIANDETAIDU(CHANGJING、RENWU)YAOTOUZHEZHENCHENGSHIZAI,BUYAOGAOGAOZAISHANG、JIAMOJIASHI。

双赢彩票计划      ERSHIZAISHOUFASHANGDADANCHUANGXIN,PAOKAIGUANGGAOPIANDEYIQIEKUANGKUANG,WEIQIURANGSHOUZHONGKANDAODESHIHOU,MEIGANJUEDAOTASHIYITIAOGUANGGAO。QUDIAOSHOUZHONGDEYOUSEYANJING,PIANZIDECHUANBOXIAOGUOJIANGYOUZHIDEFEIYUE。

     根据这条法则,我们的广告片甚至可以拍得“一点都不象广告片”。这又有什么呢?谁规定广告片只能这样拍,不能那样拍?广告的目的,是让受众接受我们想要他们接受的信息,如果能破除他们对广告的信任危机,高效率地传播信息,只要在不破坏品牌形象、不违反广告法的前提下,有什么不能做的?
 

       FAZE2:CHUANGYIBIXUFUCONGYINGXIAOCELVE

双赢彩票计划       “CHUANGYI”YIZHISHIMOUXIEGUANGGAORENXINZHONGDE“SHENGDIAN”,JIHUGAOYUYIQIE。DANWOMENYAOSHUO:TUOLILESHICHANGYINGXIAODESHIJI,PINGKONGPANDINGCHUANGYIDEYOULIEGAOXIA,SHIMEIYOUYIYIDE。CONGCHUANGYIYIZHIDAOZHIZUOWANCHENG,DAOTOUFANG,DOUSHIYINGXIAOGUANGGAODEYIGEGEHUANJIE,RENWUZHIYOUYIGE:WANCHENGYINGXIAOMUBIAO——TIGAOXIAOLIANGHUOZHETISHENGPINPAIDENGDENG。WANCHENGDEHAOJIUSHIYOUXIUDE,FANZHIJIUSHIBUHEGEDE。ZHEIHENCANKU、HEN“SHANGYE”,MEIYOUYIDIANDIAN“YISHU”ZAILIMIAN,GENGMEIYOUYIDIANDIANJIAQIANKEYIJIANG。

       SUOYI,YIGETOUNAOQINGXIDEGUANGGAOREN、ZHIZUOREN,BUHUIJIANDANDISHUOYIGECHUANGYI“HAOBUHAO”,GENGBUHUIYIZIJIDEHAOEQUSHUOXIHUANHUOZHEBUXIHUAN。TASUOGUANZHUDE,ZHISHIZHEIGECHUANGYISHIFOU“CHENGZHI”。SHENMEJIAO“CHENGZHI”?JIUSHICHUANGYISHIFOUWANCHENGLEYINGXIAOCELVESUOFUYUDERENWU。

      ZAIZHENGGEGUANGGAOYINGXIAOTIXIZHONG,HEXINSHICELVE,BAOKUOCHUANGYI、SHEJI、MEIJIETOUFANGZAINEIDEYIQIESHISHIGONGZUO,DOUSHIWEILEWANCHENGCELVEDEYAOQIU。BIRU,CELVEYAOQIUZAIYIGEYUENEIXUNSUDAXIANGZHIMINGDU,NEIME,GUANGGAOPIANDECHUANGYIJIUYINGGAIZOU“XINQI”DELUZI,BINGFANFUQIANGDIAOPINMING。MEIJIETOUFANGJIUYINGGAISHIDUANXIAODEGAOPINCIPULU,DENGDENG。

      YONGLEZHEIMEDUOPIANFUTANDIYIGEFAZE,QIANGDIAOCHUANGYIDUICELVEDEFUCONG,SHIYINWEITAJUEDUIZHONGYAO,ERZAIGUANGGAOJIE、ZHIZUOJIE,YEQUESHIYOUPIANLIHUOZHEWUSHICELVEDEXIANXIANGCUNZAI。PAOKAICELVEGAOCHUANGYI,HAOBICHUANZHEGUOJIMINGPAIYONGZHUANGQUBEIJI。HAOSHIZHENHAO,MEISHIZHENMEI,DANHENKENENGDONGSI。

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